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More online courses and group programs are being created right now than ever before.
While it is easier than it’s ever been to design, create, and launch courses and programs, that doesn’t necessarily mean that they will sell, or be received and digested by those who could really use them.
I’ve been creating and selling courses for many years now, so I wanted to share some of my insights (best kept secrets?) to help you make or refine your content so that more people can say yes and use it.
Molly’s Course Creation Tips:
- Do your research
Know who your people are, what they most desire, and pull your program titles, content and ideas from that data.
- Want vs. Need
Market your programs and courses based on what people tell you they explicitly desire, not on what you know they need. That’s the simple key to making it desirable.
- Have a funnel
Don’t just sell to a cold audience. Build your list, give some content away for free, nurture those people and then invite them to the deeper paid work.
- Gamify the experience
Make it fun and rewarding to engage with your content. Maybe there are prizes for people who interact, maybe there’s a bonus if they finish the tasks. Design a way for the action/interaction to lead to a celebration of their efforts.
- Make it easy to receive
Let people know what they need to do to engage. Be specific and explicit in where they click, where they log in, how they receive the materials, and how they progress through the work.
- Reminders/Prompts/Engagement
Set up ways to remind them to engage. Make it easy on your end to keep people showing up to calls, watching the videos, or taking the actions. Keep the conversation alive in group/community settings.
- High vs. Low Touch
The more contact a person receives with you the more the program is worth AND the more they will get out of it. If people are dropping off and not finishing your course, add in a group call, or a discussion thread. You can also add in personal time/attention with you or coaches/mentors on your team. This both adds value and boosts engagement.
- Pre-Selling
You don’t need to build out the entire course before you know it will sell. Get the landing page up, make it possible for people to have enough information to say yes and actually purchase, then set the start date out far enough that you have time to complete the course materials before they officially begin. It’s good to have some ‘Quick-start Bonuses’ to interact with right away if you’re setting the date out more than a couple weeks.
Want support with all of this?
I’m here for you.
I have helped clients launch programs and courses for years, and it’s my favorite thing to do.
If you know who you work with and you’re unsure where to begin to expand from one-on-one services to group programs or online courses, I would love to support you.
Here’s a link to book a “Reach Your People With Ease” Discovery Call:
Can’t wait to see what you create!
